Seven Steps to Nirvana

“A business does more than transact. It communicates. It collaborates. It innovates.” Said Mohan Sawhney and Jeff Zabin on their book, The Seven Steps to Nirvana.

Title of this book can be confusing. Maybe someone must guess this book is about spritualisme. In matter fact acctually, this book is telling about the advantage of E-Business on company. Word “Nirvana” means that if a company can do seven steps on this book, automaticlly that company can achieve a highest top and be a winner.

Both writers said that after the booming about dotcom on around years 2000, Sawhney and Zabin said any expensive technology that been practiclly on e-business means nothing if we can’t do the right steps.

One of the steps is to arrange the perfect strategy. E-Business can be used to find information about competitors, and then be used to increase our statistic.
On January 1999, Jack Welch, CEO GE, launch a program “Destroy your Business” at GE, every unit analyst their competitors who been connected with e-business. And then every each unit acts as a competitor and makes a planning business to “destroy” GE.

After that, next step is that every unit GE is arranges a program, how business architecture that exists now will be change to receive this thread. Result? All GE unit business finally can find a new way and creativity to reach a new customer and serve customer better.

Welch try to see and design “structure” business that exist on overall previously with put on competitors as part from business. And then He’ll construct the business again to work better than before.

And it is, on this new wave marketing era that more easier and transparant to get this information, competitors exactly can be a valuable “partner” to develop our business. If we know the competitors ability, then we can increasing our ability so that we can’t be skipped by competitors.